Business (BUSI)Eric Sprott School of BusinessBUSI 4208 [0.5 credit]Marketing Management"Managerial" aspects of marketing. Market segmentation, social and regulatory aspects in marketing, channels of distribution, industrial marketing, sales force management and other current topics are discussed in detail.Prerequisite: BUSI 3205 or BUSI 3207 (with a grade of C or higher). Lectures three hours a week. |