Business (BUSI)Eric Sprott School of BusinessBUSI 3207 [0.5 credit]Marketing ResearchResearch design, questionnaire design, scales, sources of information and error, sampling techniques, basic statistical measures, measures of association, regression, and an overview of multivariate methods. Pragmatic implications of marketing research are stressed, with use of case studies and data analysis.Precludes additional credit for BUSI 3100. Prerequisites: BUSI 2204 or BUSI 2208 (with a grade of C or higher); ECON 2202 or STAT 2607 (with a grade of C- or higher). Lectures three hours a week. |