Business (BUSI)Eric Sprott School of BusinessBUSI 3205 [0.5 credit]Marketing CommunicationsPromotion as a communication process and marketing management tool. Effective integration of advertising, direct/internet marketing, sales promotion, public relations, and personal selling through a strategic planning process involving budgeting, research, creative and media strategy and execution, and campaign evaluation.Prerequisite: BUSI 2208 or BUSI 2204 (with a grade of C- or higher). Lectures three hours a week. |