Business (BUSI)Eric Sprott School of BusinessBUSI 4206 [1.0 credit]Consumer BehaviourTraditional socio-psychological theories of consumer behaviour. Current literature and the fundamental theories and concepts from various disciplines. Motivation, personality, perception, learning, communication of innovations, attitude theory, role theory, lifestyle analysis, consumerism.Prerequisites: third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C or higher). Lectures three hours a week. |