Business (BUSI)Eric Sprott School of BusinessBUSI 2208 [0.5 credit]Introduction to MarketingOverview of the marketing function within the firm. Promotion, product design, pricing and distribution channels are examined. Consumer buyer behaviour, trends in retailing, wholesaling, sales force management and marketing research are also reviewed. Case studies are used.Precludes additional credit for BUSI 2204. Prerequisites: BUSI 1004, ECON 1000 and one of BUSI 1701, PSYC 1001, PSYC 1002, SOCI 1001, SOCI 1002. Restricted to students enrolled in B.Com. or B.I.B. Lectures three hours a week. |