Business (BUSI)Eric Sprott School of BusinessBUSI 2204 [0.5 credit]Basic MarketingBasic problems and practices in marketing for students with no background in accounting and business. Marketing strategy, planning, packaging, branding and promotion at the level of the individual firm.Precludes additional credit for BUSI 2208. Prerequisite: restricted to students enrolled in B.I.D., B.P.A.P.M., Minor in Business or the Management Concentration in Engineering. Lectures three hours a week. |