Business (BUSI)Eric Sprott School of BusinessBUSI 4203 [0.5 credit]Marketing In Not-for-Profit OrganizationsTheories and practices of marketing in not-for-profit organizations including government. Similarities and differences between marketing in not-for-profit and for-profit organizations, and the key issues faced by marketers in developing marketing strategies in not-for-profit organizations.Prerequisite: third-year standing and BUSI 2204 or BUSI 2208 (with a grade of C- or higher). Lectures three hours a week. |