Business (BUSI)Eric Sprott School of BusinessBUSI 3208 [0.5 credit]Business-to-Business MarketingTheories and practice of marketing in business-to-business markets with emphasis on high technology businesses, including strategic marketing management, buyer behaviour and competitive analysis, sales management, new product management, and international issues.Prerequisite: third-year standing and BUSI 2204 or BUSI 2208 (with a grade of C- or higher) Lectures three hours a week. |