Business (BUSI)Eric Sprott School of BusinessBUSI 3204 [0.5 credit]Marketing: New Tools and ApproachesIntroduction and assessment of key new marketing tools and approaches, including internet marketing, relationship marketing, direct marketing; effective adoption and implementation of these tools and approaches across industries and organizations.Prerequisites: third-year standing, and BUSI 2204 or BUSI 2208 (with a grade of C- or higher). Lectures three hours a week. |