Mass Communication (MCOM)
School of Journalism and Communication
Faculty of Public Affairs
MCOM 3408 [0.5 credit]
Advertising: A Critical Perspective
Critical analysis of some of the major constructs and basic mechanisms of the advertising system, including an examination of the social, political-economic and cultural implications of advertising.
Prerequisite:
MCOM 2101 and Honours or B.A. standing in Mass Communication or permission of the School of Journalism and Communication.
Lecture three hours a week.