Business (BUSI)
Eric Sprott School of Business
BUSI 3205 [0.5 credit]
Marketing Communications
Promotion as a communication process and marketing management tool. Effective integration of advertising, direct/internet marketing, sales promotion, public relations, and personal selling through a strategic planning process involving budgeting, research, creative and media strategy and execution, and campaign evaluation.
Prerequisite:
BUSI 2208 or
BUSI 2204 with a grade of C- or higher.
Lectures three hours a week.