Mass Communication (MCOM)
School of Journalism and Communication
Faculty of Public Affairs and Management
MCOM 4107 [0.5 credit]
Selected Topics in Mass Communication Analysis
Precludes additional credit for
MCOM 4101.
Topic for 2005-2006: Strategy and Tactics in Canadian Television. An advanced course focusing on the decisions of television programmers in consideration of audience demands, the role of advertisers, broadcasting policy and regulation and the capabilities of technology.
Prerequisite:
MCOM 3101 and fourth-year Honours standing in Mass Communication or permission of the School of Journalism and Communication.