Workshop: Communications planning for non-profits… Do you really need to be on social media?
Workshop: Communications planning for non-profits… Do you really need to be on social media?
Carleton University’s Philanthropy and Nonprofit Leadership department invites you to this full-day workshop on Monday, June 10th 2013. Please pass this message along to your networks.
Description
Glossy brochures, social media, an interactive website and front-page media are the glitz and glamour of a communications campaign. But, deciding what approach to take requires careful consideration so that precious funds are put to the best use. Unfortunately, the need for more volunteers, clients and supporters leads many charities to cast their communications net at the ‘general public’… without result.
In this full-day working session, you’ll be guided through the process to create an effective communications plan, from measurable objectives, to target audiences, to decisions between communications materials. Together we’ll develop your strategy and then determine the approach that actually reaches your target audience and motivates them to take action.
Agenda
- Why have a communications plan?
- Who creates the communications plan?
- Situation analysis: internal and external
- Competition
- Setting goals and objectives
- Getting to know you: primary target audiences
- Key messages
- Communications tools and tactics: editorial calendar, website, social media, pitching to media
Facilitator
As Owner and Chief Strategist at Village PR, Heather Badenoch leverages nearly two decades of success in non-profit, government and high-tech to provide communications consulting to charities. Employers and clients have included the Royal Ottawa Health Care Group, Western Ottawa Community Resources, Carefor Health and Community Services, Rideau Valley Wildlife Sanctuary, Citizen Advocacy of Ottawa and more.
Heather is the Vice President of the Canadian Public Relations Society Ottawa-Gatineau chapter and serves on the board of directors for the Rideau Valley Wildlife Sanctuary. She is also a proud alumna of the Carleton University Sprott School of Business.
Dedicated to improving the lives of vulnerable people and animals, Heather has been a volunteer foster parent since 1998 with Hopeful Hearts Dog Rescue and the Ottawa Humane Society, and is a volunteer career mentor with the Ottawa Community Immigrant Services Organization.
Date: Monday, June 10th 2013
Time: 9 a.m. to 4:30 p.m.
Location: River Building, Room 2420R, Carleton University, 1125 Colonel By Drive, Ottawa
Cost: $226.00 ($200.00+HST). This fee includes continental breakfast, lunch and an afternoon break. Please make payment by cheque to Carleton University and mail to the address below.
Registration: Please register online or by pasting the following URL in your browser (seating is limited, please register quickly)